One of the problems that many people encounter when it comes to making money online is that they don’t know what keywords to cover. Knowing the hot and the long tail keywords can make a huge difference in the make money online business.

Imagine a major event like a world cup in soccer, followed on TV by hundreds of millions of people. Take a piece of paper and write all the possible topics that people will search online in this case.

Let’s see what we can come up with:

Country Information – people will look for information on the host countries, the stadiums, the weather and the cities that will host the matches.

Travel – tickets, hotels, rental cars, clubs and probably the price of beer, are things that people will be interested in for such an event.

Betting – another widely searched area that has a huge number of searches during important events. Keywords specific for certain matches, information on what players are missing or the teams history are all hot in the days before a match.

Teams And Players – the main focus of this event, this area will see a huge increase in searches.

Matches – while these happen just one time, and the searches for them die soon after that, they can still bring a huge boost in visitors for a few days.

There are a lot of opportunities for getting visitors in major events, and you have to look at the entire picture in these cases. As you can see, in a world cup these is so much more then just the matches.

It would be best to have a site or blog that is focused on that topic though, so look for major events in the area covered by your site. Writing about a World Cup when you have a gadget blog will not be very effective.

One of the constant goals in the life of a blogger that is trying to make money online, is gathering backlinks for his articles. Improving your authority should be natural in the best case scenario, but you can still give your blog a nudge in the right direction, by using social bookmarking sites.

All you have to do is create a user account on one or more of these social bookmarking sites, submit the url of the article you want to promote, add a description, a title and some tags that are related, and submit. That’s it. The search engines will index the links and your backlinks count will grow.

Many of these sites will also bring you visitors, so it’s a double advantage. More people from the search engines as your authority increases, extra visitors from social bookmarking sites, all this will help with your RSS subscription numbers and your monetization efforts.

Reaching the frontpage of Digg.com can bring 50,000 visitors in 24 hours and get you backlinks from other blogs. I’ve seen articles that got 80,000 visitors from StumbleUpon, if they were of high quality and were submitted to a popular category.

This method can also be used to index a new site or blog very fast. Writing a few quality articles and submitting them to different social media sites can get your site indexed in 24-48 hours.